By now, if you haven’t seen one of those Geico commercials you’ve been living under a rock. (No pun intended) They feature several cave men living in the modern day, unfortunately, nobody really knows about them. Because of their lack of knowledge, they make cave man jokes, and implications that cave men aren’t smart, etc. That is, until one of the cave men takes up the cause and starts protesting the unfair treatment of cave men. The commercials are clever and well done.
Dig a little deeper, and you’ll find that they dont just stop at commercials. Apparently, the ‘cave man’ named Joe Dyton is part of a viral marketing campaign by Geico Car Insurance. They’ve created a whole little world for him. You can read his magazines, listen to his iPod, read his blog, and even find out that he uses and electric toothbrush. In any case, Very disturbing. Somewhat hilarious, but I feel like a huge voyeur looking into this guys life. And on a side note, He’s an actor in a movie about to come out called “Smart Casual”, and he’s got a damn nice place. His TV is a panty dropper for sure.
Cheers Joe (Link to www.cavemancrib.com)
-Josh